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The core of the brand's philosophy is to make all clothes functional, practical and convenient for everyday use. Every single item they create has its own story and its personal touch. True denim lovers will fully appreciate that when they get hold of the products. But that’s not all… The first post-war collection contains the concept of Ukrainian DNA. WHY NOT DENIM offers to carry a piece of genetic code in the form of a Ukrainian ornament this summer. Embroidery on items is almost invisible, but the owner of the clothes will always feel under the protection of Ukrainian power.


Instagram: @whynotdenim_brand

30% of proceeds go to the Ukrainian Armed Forces


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